Terror and Courage, Hope and Art We can’t claim to engage our communities in important conversations if we run away from them One of the plays to generate the most interest at our recent National Showcase of New Plays was Pluto, by the prolific and supremely-talented Steve Yockey. An alum...
Thesis: If your productions aren’t getting the word-of-mouth support you hope for, you may be able to take action to shape the word-of-mouth. Most companies who survey members to learn why they chose to attend a show find that recommendation from friends, often called word-of-mouth, is a high frequency response....
Thesis: Adherents to a hobby define their relationship to a hobby partly through swag – collectibles and ephemera related to their activity. Theatre companies could create swag around their productions or seasons to provide audience members additional hooks in to the hobby. Dog and Pony DC’s current show A Killing...
Thesis: Members of the public who care about local produce might be good prospects to attend local theatre. At first I thought I should file this idea away until the northern hemisphere spring; but it will probably take a little organizing to pull off, so why not talk about it...
Thesis: Specialty web sites promote hobby awareness and participation. There could be one for playgoers. My two big interests besides playgoing are board gaming and craft beer. Each of these is supported by a number of web sites that collect information and provide a venue for social interaction about their...
Thesis: Opportunities to create strong, face-to-face relationships between audience members and playmakers will encourage future attendance and raise awareness of the value of playgoing. Also, if you’re making a go of producing theatre, you probably need all the friends you can make. Idea: Audience members who have already shown up...
[Ed Note: This post originally ran on Tales of a Squishy Morph] We have two Equity theatre companies in the Boston area in devoted primarily to Shakespeare. Commonwealth Shakespeare Company does a splashy outdoor free production on Boston Common every summer, while Actors Shakespeare Project does full seasons of edgy productions in a variety...
Thesis: A group of actors, with very little infrastructure, can create audience engaging, artistically satisfying events. The Actors Salon is a group of actors who gather a few times a year to produce well rehearsed, lightly blocked staged readings in function rooms at restaurants and similar spaces. Audience members are...
