Thesis: Holding the idea that artists are different in kind from non-artists may create a barrier that discourages non-artists from attending or engaging with your work. Choosing to believe that audience members have a key role in theatrical production may reduce or remove such a barrier. I invoke the term...
Thesis: You can learn more when you innovate if you adopt a few concepts from the scientific method. In my experience, plenty of people in the American Theatre innovate frequently. Whether the subject is artistic style, theater technology, seating plan, or any of dozens of other things, our field is...
Thesis: People with whom you have some relationship are far more likely to attend your work than are total strangers. I am aware of two major movements within marketing over the last century, and I’m increasingly convinced that neither of them is any longer well suited to attracting audiences to...
