At the American Shakespeare Center, we are getting ready to expand our social media footprint. Internally, this plan has met with a rich combination of excitement and concern. What happens when we let our ASC family loose on Twitter, YouTube, and blogs? How can we make sure that we are...
I’m currently working my way through the fantastic book Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky, the author of Here Comes Everybody, and boy does it ever make me think of our very own #2amt efforts. Not only does it make me consider #2amt with...
UPDATE on endowment possibilities at the end… I may be late to the party on this discussion; many 2amt commentators were featured in today’s You’ve Cott Mail dispatch. But one risk of Chase Community Giving has gone largely unexplored: what effects would a huge financial windfall have on a small...
These are the stories we’ve been following at 2amt this week: Chicago vs New York, development vs marketing, pricing too low vs too fair, theatre vs rock, patrons vs fans, competition vs opportunity, funding vs accessibility, -er vs -re. We even use some naughty words, mainly because they’re funny. Also,...
The space and conventions around a live performance determine whether it is fundamentally inclusive or exclusive. When an arts organization or producer decides to charge $100 for a ticket, and another decides to put on a show for free, either performance can be “legitimate” and draw a large crowd, if...
O the ill-lit, often lonely corners of the Internet where theater-company blogs reside! O the carefully eked-out production notes and interviews and dramaturgy, still photos and videos and audio conversations—sometimes engaging, sometimes profound, sometimes beautiful—that end for eternity with Comments (0)! Unless a relative, friend, or fellow company member sees it, in...
Ah, Dynamic Pricing. The holy grail of entertainment earned revenue. Has worked for the airlines for YEARS. And yet we are still deeply afraid of it. What am I talking about? Assumptions number 3, 4, and 5. Let’s throw out the notion that two people sitting next to each other...
Or more precisely, just listen, as this is just the audio from Michael Kaiser’s appearance at Portland Center Stage last week. Whether you agree or disagree with his advice and observations, it’s worth a listen. Some of his advice applies more towards the large, institutional theatres and, in many ways,...
