Thesis: People with whom you have some relationship are far more likely to attend your work than are total strangers. I am aware of two major movements within marketing over the last century, and I’m increasingly convinced that neither of them is any longer well suited to attracting audiences to...
Today we continue our second week of dramaturgical conversations with an interview with the accomplished Maren Robinson of Chicago. I think it is safe to say that Maren is eventually going to work with every member of the Chicago arts community! Maren teaches for two institutes of higher learning, works with dance companies,...
Today I am happy to present an interview with my colleague and friend Hannah Hessel. Since dramaturgs typically collaborate with artists in other disciplines, we do not always have a chance to work together, but I am blessed to work with Hannah often. Whether we work together on something large...
What IS a dramaturg? As a professional dramaturg and literary manager, this is the question I’m asked most often. Today, my answer is far different from what it was when I first started practicing, and I assume that it will continue to evolve and transform as the nature of theatre...
Terror and Courage, Hope and Art We can’t claim to engage our communities in important conversations if we run away from them One of the plays to generate the most interest at our recent National Showcase of New Plays was Pluto, by the prolific and supremely-talented Steve Yockey. An alum...
Thesis: If your productions aren’t getting the word-of-mouth support you hope for, you may be able to take action to shape the word-of-mouth. Most companies who survey members to learn why they chose to attend a show find that recommendation from friends, often called word-of-mouth, is a high frequency response....
Thesis: Adherents to a hobby define their relationship to a hobby partly through swag – collectibles and ephemera related to their activity. Theatre companies could create swag around their productions or seasons to provide audience members additional hooks in to the hobby. Dog and Pony DC’s current show A Killing...
