Marketing. Advertising. Community Outreach. Audience engagement. Audience Development. Social Networking. Targeted Pitches. And so on. This litany of phrases are among the buzzwords common to anyone who spends their time focused on attracting audiences to the theatre. They appear in the fire hose spray of blogs and tweets that consume...
- November 8, 2011
Orion as a cop on the mean streets of 1970s San Francisco. Hera as the lady of a country estate in Victorian England. Chronus as an Arizona Republican politician debating whether to align himself with the Tea Party. These are some of the dozens of creative reinterpretations of Greek mythology...
- November 2, 2011
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Other people’s money is not just the name of a play by Jerry Sterner. It is the temptation put before an “agent” when working on behalf of a “principal” that gives rise to “moral hazard.” Other people’s money is also what nonprofit organizations – like theatre companies – use to...
- October 28, 2011
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Over the past 48 hours, the culture pages in England have been filled with reports which are all variants of the same story: “Walkouts abound at The Royal Shakespeare Company’s Marat/Sade.” I first spotted this on Sunday in The Daily Mail and since then, the BBC, The Guardian and The...
- October 25, 2011
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Been a while…today we’re going to talk to New York-based lighting designer Natalie Robin. Take it away, Natalie! I was a dancer from childhood. And then started doing theater in middle school and high school. I thought I wanted to be a director, but I always gravitated towards design. In...
- October 23, 2011
I suspect that, for many working in the arts, the weekday matinee is no man’s land. I’m not suggesting that we don’t operate them, or deal with them, but I do wonder the last time any of you have had occasion to attend one as a member of the audience....
- October 21, 2011
THEATER IN BUFFALO IS NOT A CONTRADICTION. On Allen Street in Buffalo, New York, there is an establishment called Rust Belt Books. While the name certainly pays ironic tribute to an outsider’s image of the city, the back room of this iconic haunt imparts a truer, and more progressive, vision....
- October 21, 2011
They come, with startling regularity, on Monday and Tuesday each week. “The Grosses.” The Broadway League aggregates and releases the gross sales and attendance for every Broadway show on Monday afternoons (Tuesdays when there’s been a holiday), and a wide range of outlets dutifully report on the biggest hits, the...
- October 11, 2011
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