steal this idea

#2amt / actor training / actors / alternatives / broadway / classical theatre / community / conversation starter / education / ideas / mission / movement / steal this idea / the future / the process

Becoming Effortless

Effort. Webster’s defines effort as “work done by the mind or body: energy used to do something.” I spend more time than you can imagine thinking about, analyzing, and trying to minimize effort required by a body to achieve anything – including the effort required to do nothing. My senses...

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  • March 1, 2016
#stealthisidea / conversation starter / crowdsourcing / customer service / engagement / ideas / new technology / social media / steal this idea

A Thousand Words

Smile, Broadway! You’re On Instagram! Facebook is so over. At least, that’s what a college-age co-worker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially. More than 80 million people are sharing...

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  • October 1, 2012
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#2amt / #stealthisidea / arts administration / arts service organizations / audiences / broadway / collaboration / community / conversation starter / corporate sponsors / dance / engagement / funding and support / ideas / major regional theatre / marketing / new play development / new plays / non-profit theatre / partnerships / playwrights / producers / public relations / rabble rousing / social media / social profit / steal this idea / the future / theatrical ecosystem

#stealthisidea: Vending Machine Dances, Musicals in the Wild and Blues at the Bank

One of my favorite things about summer in an arts organization is that you get a couple of precious weeks where, in between the planning and the subscription mailings, there’s a little fallow time where you can sometimes rise above the fray and say, HEY. What are other people doing...

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  • July 20, 2012
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#2amt / #stealthisidea / arts administration / audiences / conversation starter / crowdsourcing / ideas / locavore / marketing / steal this idea

Steal This Idea: The Only Winter Theater Pitch You’ll Ever Need

Sometimes its not the information you consume, it’s how you use it: Fertile Ground Festival Project Lear’s Follies did a clever thing recently. They snagged a link that was much shared around #2amt circles (the Marie Claire article about theatre being behind only sex and exercise for creating happiness)and turned...

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  • January 19, 2012
arts administration / audiences / festivals / locavore / marketing / new play development / new plays / new technology / non-profit theatre / playwrights / presenting / social media / steal this idea / storytelling / the future / theatre festivals / video / watch this

Steal This Idea: Cutting Your Way Through the NEVER HEARD OF IT Barrier

As the founder and now social media manager for Portland’s Fertile Ground Festival, I have recently had the delightful and curious experience of being able to dip my finger daily into the stream of material our 100 plus world premiere projects have created to promote their shows. I asked myself,...

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  • January 18, 2012