About six and a half years ago, we started the #2amt hashtag on Twitter. If you’re on this site, you know it’s a conversation about theatre–performance, production, promotional ideas, outreach, what have you. It’s been a wonderful conversation and community–and continuously active on the hashtag–from day one. This week, it’s...
Smile, Broadway! You’re On Instagram! Facebook is so over. At least, that’s what a college-age co-worker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially. More than 80 million people are sharing...
Full Disclosure: I worked at Actors Theatre of Louisville for over 7 years. I am currently a board member with Le Petomane Theater Ensemble. Over the years I have held internships at Arena Stage, New World Theater, Trinity Repertory Company and Amherst College Theater & Dance Department. This article in...
Sometimes its not the information you consume, it’s how you use it: Fertile Ground Festival Project Lear’s Follies did a clever thing recently. They snagged a link that was much shared around #2amt circles (the Marie Claire article about theatre being behind only sex and exercise for creating happiness)and turned...
I get a lot of questions about Kickstarter and funding commissions through this tool, and have chimed in on a number of Twitter conversations about its effectiveness. Kickstarter is a threshold giving system: for those unfamiliar with it, an artist or small organization can set up a fundraising campaign through...