Smile, Broadway! You’re On Instagram! Facebook is so over. At least, that’s what a college-age co-worker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially. More than 80 million people are sharing...
Over the past week or so I have been near the center of exchanges about theatre and social media that feel alternately like discussions, vent sessions, and policy ponderings. Social media and theatre and the mix of both — discuss. And when you add in questions of the directionality of...
As the founder and now social media manager for Portland’s Fertile Ground Festival, I have recently had the delightful and curious experience of being able to dip my finger daily into the stream of material our 100 plus world premiere projects have created to promote their shows. I asked myself,...
Every March, tens of thousands of people obsessed with technology, music, and film gather in Austin, Texas for 10 days of learning, hand-shaking, business-making, art-creating, and of course, debauchery. Some call it Nerd Spring Break. Others, South-by. But one thing is clear: The Interactive Conference at South by Southwest (SXSWi)...
As a result of fairly assiduous Twitter use, I have a very respectable score on Klout. However, now that Klout is about to start factoring in FourSquare activity, I have begun “checking in” these past few days, though I registered at least a year ago and find it somewhat juvenile...
or, How Meta-Conversations are Taking Over Our Theatres Photo illustration featuring members of American Theater Company. (William DeShazer/Tribune / July 2, 2011) My friend Briana, a brilliant arts educator and visual artist, alerted me (via a tag on Facebook) to an article about the rising phenomenon of texting in the...
The other week, Theatre Communications Group held their annual conference. I always wanted to attend, but due to various restrictions, I’ve not had the opportunity. Happily, I discovered TCG live streaming many of their speakers, and two of the keynotes thus far heavily and unsurprisingly focused on social media, audience...