Another Giving Tuesday, another day spent deleting emails unread and maybe unsubscribing from the places that send more than two in a day. And I work in the arts. But every year, it’s the same thing. An avalanche of emails, often from theatres and organizations I haven’t heard from most...
Although I was raised in the Catholic Church, I am not a practicing Catholic. The few times I have been in a house of worship in the past two decades involved either a wedding, a christening, or my mother’s funeral in 1995. Therefore, no one was more surprised than me...
I think I had Twitter open for all of ten seconds today when this story popped up: Chipotle cups will now feature stories by Jonathan Safran Foer, Toni Morrison, and other authors. I didn’t even have to click on the link, because I’ve been waiting for them to try this...
Thesis: People with whom you have some relationship are far more likely to attend your work than are total strangers. I am aware of two major movements within marketing over the last century, and I’m increasingly convinced that neither of them is any longer well suited to attracting audiences to...
The astute reader can find the live tweets from last weekend’s National Arts Marketing Project Conference (#nampc, if you really want to read the several thousand tweets). There are many ideas and quotes that got tweeted, retweeted, modified, agreed with, and favorited. To my ear, however, there was one idea...
Today I had a meeting at an Early Voting Location. Now, I had already voted on Monday (and got to meet Debbie Wasserman Schultz), so I was just going into this place for a meeting. On my way in, I was accosted by a Romney supporter brandishing a pamphlet about...
I’ve been lucky enough to experience many different aspects of fringe marketing. I’ve promoted my own shows, reviewed shows (a questionable choice), and was brought on this year to be the Social Media Manager for the Hollywood Fringe Festival. I had the opportunity this year to explore new networks in...
One of my favorite things about summer in an arts organization is that you get a couple of precious weeks where, in between the planning and the subscription mailings, there’s a little fallow time where you can sometimes rise above the fray and say, HEY. What are other people doing...
I should be writing other things. And I hate to have two posts in a row reacting to Michael Kaiser’s posts at Huffington Post. But here we are. Instead, here are some quick reactions to Kaiser’s latest post about social media directly from Twitter. [View the story “Social Media on...
Here in DC, it’s season roll-out time. The major theatres are sending out press releases listing the plays they’ll be tackling in their 2012-13 season, making each seem like a precious gem that audiences would be fools to miss. Recently, after two major theatres went public with their season and...