I have long had an interest in arts groups using transitioning commercial and retail spaces to alleviate space crunch. On hearing that Matt Cosper and his Charlotte-based ensemble XOXO are taking part in such a venture I asked him to write a little about the process and after it was...
I’ve been lucky enough to experience many different aspects of fringe marketing. I’ve promoted my own shows, reviewed shows (a questionable choice), and was brought on this year to be the Social Media Manager for the Hollywood Fringe Festival. I had the opportunity this year to explore new networks in...
One of my favorite things about summer in an arts organization is that you get a couple of precious weeks where, in between the planning and the subscription mailings, there’s a little fallow time where you can sometimes rise above the fray and say, HEY. What are other people doing...
I should be writing other things. And I hate to have two posts in a row reacting to Michael Kaiser’s posts at Huffington Post. But here we are. Instead, here are some quick reactions to Kaiser’s latest post about social media directly from Twitter. [View the story “Social Media on...
Michael Kaiser published a new column on the Huffington Post yesterday that got me a bit riled up. He speaks of an organization to which he has consulted over the past year and their lack of follow-through. He makes a very good point about the rut organizations can get themselves...
Biodiversity is the practice of cultivating and sustaining a broad array of species in a given ecosystem. The opposite is monoculture. Monoculture is the practice of limiting species in a given ecosystem. Agriculturalists and eco-warriors promote biodiversity because they have found (and history has proven, see: Potato famine) the prevalence...
“Everyone,” I wrote in a tweet to promote my previous blog post, “enjoys a good blurbing now and again.” Although I didn’t mind if someone read some perverse double entendre into “blurbing,” it was neither euphemism nor metaphor. I was referring to the time-honored and oft-criticized practice of skillfully extracting...
Alright, I’ve had it and I’m not keeping it to myself anymore. It seems that not a day goes by that a news item appears one place or another announcing that someone famous is considering/acquiring rights/contemplating/dreaming about creating a Broadway show or being on Broadway. Yesterday it was Kara DioGuardi...
Why did I go into PR? It’s simple, really. I like telling people about things that I’m excited about. Truly and authentically, and that’s it. I’m a music and theater nerd, so I sort of stumbled from oboe performance major and Michael Olmert’s British plays in performance class to student...