“THE CRITICS AGREE!” Urban legend or not, this was the marquee tagline someone told me about years ago, something a theater company posted after their show received unanimously bad reviews. I like the integrity of it: not including the negative assessments on the marquee or poster, but still wanting to...
Please. If you are a board member, artist, or employee of a theater company, understand that most people are not visiting your website because they like you, or because they want to like you. First and foremost, they are visiting your website for information. All the glossy photos, taglines, and...
Indulge me in a little rhetorical drama, I have, on occasion, so indulged many of you. The USA needs theatre. We are a potentially free and democratic people, but when the citizens become disenchanted and politically disengaged, we disenfranchise ourselves and cede leadership to those who can tolerate swimming in...
Passed around Twitter feeds, posted on Facebook walls: last week’s Onion joke article. Funny, but with a twinge of ouch—not because I have ever wanted to tell the story of my life onstage, but because at different times I have written, directed, and produced non-confessional one-actor plays. Doing so, if anyone is...
Your real job is relationships. No new surprise there. You build relationships through shared meaning and narrative. Still, no great revelation. Meaning is through shared language. What are you creating to bring new language to the collective discussion? Dr. Seuss (a master in the use of language) put it best...
Gwydion, this one’s for YOU. Recently, after having pored through a stack of theater brochures that hit my inbox, I put out a whimsical challenge to the #2amt twitter community: Describe your next project in 140 characters without using a single adjective. Gwydion remarked that he LIKED adjectives, and wasn’t...
Ah, the way a conversation develops in today’s online media world. To track the current conversation happening within the theater blogosphere about the ethical ramifications of dynamic pricing on the missions and non-profit status of arts organizations, you’d have to start with a #2amt Twitter conversation from over a year...
My last 2AMT post – on civil discourse around the subject of pricing – generated a great deal of lively commentary. While some of what was said flirted with the gray area between “passionate” and “heated” – the former I consider intense and devoted, the latter inflammatory and aggressive –...