marketing
At the beginning of December, I breached countless confidences, both personal and professional, in order to bring you “Decoder,” a post which revealed the true meaning of timeworn words and phrases seen so often in entertainment marketing and public relations. I crossed that ethical boundary with great trepidation, believing that I...
- February 7, 2012
Sometimes its not the information you consume, it’s how you use it: Fertile Ground Festival Project Lear’s Follies did a clever thing recently. They snagged a link that was much shared around #2amt circles (the Marie Claire article about theatre being behind only sex and exercise for creating happiness)and turned...
- January 19, 2012
As the founder and now social media manager for Portland’s Fertile Ground Festival, I have recently had the delightful and curious experience of being able to dip my finger daily into the stream of material our 100 plus world premiere projects have created to promote their shows. I asked myself,...
- January 18, 2012
advocacy / collaboration / community / conferences / conversation starter / follow friday / ideas / major regional theatre / marketing / meetup / neverbedark / newplaytv / non-profit theatre / partnerships / playwrights / producers / rabble rousing / social profit / talk about what's good / the future / theatrical ecosystem
What can we learn from the birth of the regional theatre movement? Which arts administrator has reached a mass-critical critical mass? Where did Verdi and Shakespeare work to support their writing habits? How many theatres are we going to have to occupy? Why do we call it play? These are...
- November 18, 2011
Over the weekend, @NewPlayTV streamed three interesting, presumably unrelated talks. The first was from Steppenwolf’s First Look Festival, titled How to engage 21st Century Audiences for New Plays, followed an hour later by one from the PlayFest at Orlando Shakespeare Theater on How to Make a Living as a Playwright?...
- November 9, 2011
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“Everyone,” I wrote in a tweet to promote my previous blog post, “enjoys a good blurbing now and again.” Although I didn’t mind if someone read some perverse double entendre into “blurbing,” it was neither euphemism nor metaphor. I was referring to the time-honored and oft-criticized practice of skillfully extracting...
- October 3, 2011
development / devised work / directors / dramaturgy / marketing / p.r. / presenting / producers / Uncategorized
Here in Vancouver, as a theatre producer, one of your greatest challenges is simply finding space. We have two major theatre companies, The Vancouver Playhouse and the Arts Club, that own their own theatres, but other than that, the 100-or-so independent theatre companies in the city all are fighting for...
- August 31, 2011
Why did I go into PR? It’s simple, really. I like telling people about things that I’m excited about. Truly and authentically, and that’s it. I’m a music and theater nerd, so I sort of stumbled from oboe performance major and Michael Olmert’s British plays in performance class to student...
- August 18, 2011
- 3
It’s a great word. “Embargo.” It seems to come from a different age, or a world in which brinksmanship over major issues comes into play. Oil embargo. Trade embargo. But it’s alive, if not exactly well, in the relationship between the media and those that they cover. In the past...
- July 12, 2011
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