Smile, Broadway! You’re On Instagram! Facebook is so over. At least, that’s what a college-age co-worker told me this summer while discussing arts marketing. The mega social network may be waning with a younger demographic, but a recent Facebook acquisition is growing exponentially. More than 80 million people are sharing...
engagement
One of my favorite things about summer in an arts organization is that you get a couple of precious weeks where, in between the planning and the subscription mailings, there’s a little fallow time where you can sometimes rise above the fray and say, HEY. What are other people doing...
I should be writing other things. And I hate to have two posts in a row reacting to Michael Kaiser’s posts at Huffington Post. But here we are. Instead, here are some quick reactions to Kaiser’s latest post about social media directly from Twitter. [View the story “Social Media on...
So you’re at the Humana Festival of New American Plays and you’ve got a few minutes. You’ve seen the art, you’ve looked at the gifts, you’ve had a bourbon. Maybe you’re in the mood to play a game. Maybe you’re looking for something to engage audiences at your own theatre...
We had our annual board retreat for Woolly Mammoth last Saturday. One of our members arranged for us to use a gigantic conference room in the offices of his law firm. One brilliant logistical idea I wanted to share – he arranged for free parking in the building garage but...