I’m currently working my way through the fantastic book Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky, the author of Here Comes Everybody, and boy does it ever make me think of our very own #2amt efforts. Not only does it make me consider #2amt with...
conversation starter
What do you think of when you think of the word brand? Do you think, first and foremost, of a logo? The swirled “G” of the Guthrie Theatre? The lowercase red-and-white “tkts” next to the discount booths in New York, or the lowercase white “tcg” – inside an orange circle...
Some more pull quotes, this time a quick conversation from Twitter between playwright Kristoffer Diaz and Tony Adams, artistic director of Halcyon Theatre in Chicago, maybe spinning off a little from comments on yesterday’s post about scripts and AD’s…
Disruptive technology and disruptive innovation are terms used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically by being lower priced or designed for a different set of consumers. — Wikipedia I think the world of...
These are the stories we’ve been following at 2amt this week: Chicago vs New York, development vs marketing, pricing too low vs too fair, theatre vs rock, patrons vs fans, competition vs opportunity, funding vs accessibility, -er vs -re. We even use some naughty words, mainly because they’re funny. Also,...
After the first sustained pause in the conversation between (sober) theatremakers the party question of choice is “what is your dream project?” It’s a fun topic and generally it means you don’t have to talk for a minute which limits your probability of saying something stupid. It works best for...
Introducing a new feature here, Pull Quotes, which will feature a few thoughts from several people in the #2amt tag on Twitter. This time around, we’re following up on our earlier post about programs like Chase Community Giving and Pepsi’s Refresh Everything project. Feel free to chime in with comments...
Can you imagine trying to convince people working in the American theater to stop spelling it theatre? Why would you even want to anyway? It’s not like Merriam-Webster lists the theater spelling first. Or that the Associated Press Stylebook has any thoughts on theatre vs. theater. Of course, you could say, “Theater refers...
You can vote for my theatre company if you want to, I won’t stop you. And I do appreciate the gesture. Note, I’m not saying what the vote is for, or who will benefit from it. Because in the end, it won’t be my theatre company, will it? Chase, Pepsi...
After the gusher of cynicism and bitterness surrounding this years Tony Award telecast I suggested on Twitter that instead of whining about movie stars and dime store trinkets representing our business that A.) They were in a different business and B.) Whining that They are getting it wrong doesn’t help,...