fertile ground festival

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Steal This Idea: The Only Winter Theater Pitch You’ll Ever Need

Sometimes its not the information you consume, it’s how you use it: Fertile Ground Festival Project Lear’s Follies did a clever thing recently. They snagged a link that was much shared around #2amt circles (the Marie Claire article about theatre being behind only sex and exercise for creating happiness)and turned...

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  • January 19, 2012
arts administration / audiences / festivals / locavore / marketing / new play development / new plays / new technology / non-profit theatre / playwrights / presenting / social media / steal this idea / storytelling / the future / theatre festivals / video / watch this

Steal This Idea: Cutting Your Way Through the NEVER HEARD OF IT Barrier

As the founder and now social media manager for Portland’s Fertile Ground Festival, I have recently had the delightful and curious experience of being able to dip my finger daily into the stream of material our 100 plus world premiere projects have created to promote their shows. I asked myself,...

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  • January 18, 2012