In other words, May the fourth be with you. Here are just some of the stories we’ve been following of late at 2amt. As always, there’s a loose theme or two weaving in and out. This time around, we looking at finding your market and how to talk to them,...
In today’s Washington Post, Peter Marks imagines a new hope for theatre with a touch of audacity. (Go ahead and read it. We’ll wait.) The short version is, he considers a world in which the White House could support more live theatre–dramatic work in particular–perhaps coordinated by Rocco Landesman and...
I’m sure they’re clean. I’m sure you’re a good host. I’m sure they’re stocked with ample and appropriate paper products for your anticipated audience, and that the plumbing works. Is that it? A few weeks ago, I wrote how theater lobbies are often functional, neutral spaces—closer in design and function...
If Rocco Landesman claims that artists are entrepreneurs, I think it is important to look at other entrepreneurial models, outside the theater world, to see what they are saying about the work they do, and how their work connects to customers and community. On person I follow pretty closely is...
This week’s live chat over at TheatreFace.com featured 2amt, among other things… Here’s a transcript in case you missed it or aren’t a member of TheatreFace. (And if you’re not a member, why the heck not? Go on over to TheatreFace and join up. It’s free, it’s a lovely place...
Not just any bookstore, but specifically this bookstore: Montague Bookmill in Montague, Massachusetts. Seth Godin sums it up well when he stated: This is the bookstore of the future, because it’s not a business trying to maximize growth and ROI. No, it’s a place, an attitude, an approach to an...
So there you are, surfing the Twitter streams with your interface of choice–sounds like something out of William Gibson, doesn’t it?–and up comes a tweet from one of the theatre companies you follow. There’s a link in the tweet. You’re curious, so you click on it. The next thing you...
Last week, while a fallow Friday here, was filled with plays opening and closing, plus the big final weekend of the Humana Festival at Actors Theatre of Louisville. You can hear more about the Festival from this story on NPR’s All Things Considered. (I was lucky enough to get into...