The space and conventions around a live performance determine whether it is fundamentally inclusive or exclusive. When an arts organization or producer decides to charge $100 for a ticket, and another decides to put on a show for free, either performance can be “legitimate” and draw a large crowd, if...
O the ill-lit, often lonely corners of the Internet where theater-company blogs reside! O the carefully eked-out production notes and interviews and dramaturgy, still photos and videos and audio conversations—sometimes engaging, sometimes profound, sometimes beautiful—that end for eternity with Comments (0)! Unless a relative, friend, or fellow company member sees it, in...
Ah, Dynamic Pricing. The holy grail of entertainment earned revenue. Has worked for the airlines for YEARS. And yet we are still deeply afraid of it. What am I talking about? Assumptions number 3, 4, and 5. Let’s throw out the notion that two people sitting next to each other...
It popped up in my newsfeed again: another article about an opera/museum/symphony theater company’s new initiatives to attract a “younger audience.” I open these articles with a combination of dread and excitement these days. Maybe this time, this new organization (that spent a couple hundred thousand dollars on a market...
I’m sure they’re clean. I’m sure you’re a good host. I’m sure they’re stocked with ample and appropriate paper products for your anticipated audience, and that the plumbing works. Is that it? A few weeks ago, I wrote how theater lobbies are often functional, neutral spaces—closer in design and function...
If Rocco Landesman claims that artists are entrepreneurs, I think it is important to look at other entrepreneurial models, outside the theater world, to see what they are saying about the work they do, and how their work connects to customers and community. On person I follow pretty closely is...
We price everything backwards in the theater. Tell me if this sounds familiar: You debate with your box office/marketing/artistic staff to find just the right price point that feels “accessible” (read, your friends tell you that this is what “they” will pay to see your work, despite the fact your...
Not just any bookstore, but specifically this bookstore: Montague Bookmill in Montague, Massachusetts. Seth Godin sums it up well when he stated: This is the bookstore of the future, because it’s not a business trying to maximize growth and ROI. No, it’s a place, an attitude, an approach to an...
So there you are, surfing the Twitter streams with your interface of choice–sounds like something out of William Gibson, doesn’t it?–and up comes a tweet from one of the theatre companies you follow. There’s a link in the tweet. You’re curious, so you click on it. The next thing you...