social media

What do you think of when you think of the word brand?  Do you think, first and foremost, of a logo?  The swirled “G” of the Guthrie Theatre?  The lowercase red-and-white “tkts” next to the discount booths in New York, or the lowercase white “tcg” – inside an orange circle...

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  • July 6, 2010
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O the ill-lit, often lonely corners of the Internet where theater-company blogs reside! O the carefully eked-out production notes and interviews and dramaturgy, still photos and videos and audio conversations—sometimes engaging, sometimes profound, sometimes beautiful—that end for eternity with Comments (0)!  Unless a relative, friend, or fellow company member sees it, in...

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  • June 8, 2010
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Here’s an extra-large helping of stories to get you through the Memorial Day weekend. What have we been following at 2amt this week? Storefronts and stories, history and hopes. Recipes and blueprints, restaurants and royalties. Responsibility and sustainability, creativity and reality. Also, if you’ve ever said, “Bring me the head...

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  • May 28, 2010