Uncategorized

I’m at the Oregon Shakespeare Festival for opening weekend, and I’m live-blogging this morning’s media coffee using Cover It Live – click the link below, and you should see as much info as I can get in while Artistic Director Bill Rauch and Executive Director Paul Nicholson tell us about...

In the spring of 2011, Woolly Mammoth Theatre Company was a finalist for an award recognizing excellence in non-profit management administered by the Washington Post and the Center for Nonprofit Advancement. It wasn’t big dollars, but we hoped it would help us connect with some corporate contacts. We didn’t expect...

The murmuring from Canada was startling, and grew louder. First Toronto Globe and Mail theatre critic J. Kelly Nestruck tweeted about the cognitive dissonance of the Canadian national anthem being sung prior to a performance of the musical American Idiot. Various tweets followed, regarding both surprise at the practice and the evident irony...

I have opined in the past about the dark arts of theatrical billing, marketing and publicity in such posts as This Blog is Prior to Broadway and Blurb. Now, as the holidays approach, I have decided to give you a special gift. You no longer need to try to parse that brochure, that...

Marketing. Advertising. Community Outreach. Audience engagement. Audience Development. Social Networking. Targeted Pitches. And so on. This litany of phrases are among the buzzwords common to anyone who spends their time focused on attracting audiences to the theatre. They appear in the fire hose spray of blogs and tweets that consume...