The following is a piece I wrote about a year ago. I was tired of people assuming that when I talked about attendance being important, I was concerned about ticket revenue. What I was really concerned about was sitting in performances of terrific productions with nine other people and ninety...
Uncategorized
You’re in the profession, but are you a ‘professional’? I like to read mission statements. In particular, I find it interesting to compare how a company self-identifies against what kind of work it programs. Just recently, however, while reading the mission, vision, and plans of Fusion Theatre in New Mexico,...
In celebration of National Arts and Humanities Month, the White House hosted a roundtable discussion with members of the President’s Committee on the Arts and Humanities. Visual artist Chuck Close, ballet dancer Damian Woetzel, and committee co-chairs Margo Lion and George Stevens, Jr. discuss arts and humanities education and the...
Last week, I coached an actor who had a big audition this past weekend. It was of the ‘bring two contrasting pieces’ variety. She came to me a little later in her process than I would have liked: I didn’t get a chance to consult with her about what pieces...
In the world of arts advocacy and audience development, one of the common, repeatable concepts is that if you bring kids to the theatre young, you’ll have them for life. I’ve been contemplating how our small theatre centric, internet savvy community could help make children aware of the process. We...
Mashable proclaims that QR codes are poised to hit the mainstream. So what’s a theater to do? First, what are QR codes? QR = Quick Response. They are square bar codes packed with more dense information than the traditional bar code you recognize, and are most often linked to a...
A Thai restaurant opens on your block. Or a taqueria, or a sports bar, or a coffeehouse with nightly live music. At some point, if the signs are in a language you understand and the place has windows and the price is right, you’re likely to check it out. Now:...
Not long ago, I finally went to Great Lake Pizza in Chicago. In 2009, GQ magazine declared that Great Lake makes the best pizza in the United States. Articles about the particulars of the pizza and of the restaurant’s proprietor soon followed. Sharply divided reviews also followed. I loved the pizza I...
So, you’re opening a channel for your audience to talk to you about your company, your work and their experience of it. It’s pretty much a guarantee that as SOON as you start talking about doing this, somebody in your organization is going to say, “WAIT JUST A MINUTE.” “This...
Ah third grade, the standard by which all rational discourse should be measured. As blogging, and its shorter form (and attention span) social media siblings have become a primary form of communication in the 21st century, asynchronous adoption has given rise to odd little flare ups of attitude. People make...