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The following is a piece I wrote about a year ago. I was tired of people assuming that when I talked about attendance being important, I was concerned about ticket revenue. What I was really concerned about was sitting in performances of terrific productions with nine other people and ninety...

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  • February 7, 2011
  • 3

You’re in the profession, but are you a ‘professional’? I like to read mission statements.  In particular, I find it interesting to compare how a company self-identifies against what kind of work it programs.  Just recently, however, while reading the mission, vision, and plans of Fusion Theatre in New Mexico,...

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  • January 28, 2011
  • 2

In celebration of National Arts and Humanities Month, the White House hosted a roundtable discussion with members of the President’s Committee on the Arts and Humanities. Visual artist Chuck Close, ballet dancer Damian Woetzel, and committee co-chairs Margo Lion and George Stevens, Jr. discuss arts and humanities education and the...

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  • October 21, 2010

Last week, I coached an actor who had a big audition this past weekend.  It was of the ‘bring two contrasting pieces’ variety.  She came to me a little later in her process than I would have liked: I didn’t get a chance to consult with her about what pieces...

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  • October 11, 2010
  • 3

In the world of arts advocacy and audience development, one of the common, repeatable concepts is that if you bring kids to the theatre young, you’ll have them for life. I’ve been contemplating how our small theatre centric, internet savvy community could help make children aware of the process. We...

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  • September 19, 2010
  • 10

So, you’re opening a channel for your audience to talk to you about your company, your work and their experience of it. It’s pretty much a guarantee that as SOON as you start talking about doing this, somebody in your organization is going to say, “WAIT JUST A MINUTE.” “This...

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  • March 3, 2010
  • 5

Ah third grade, the standard by which all rational discourse should be measured. As blogging, and its shorter form (and attention span) social media siblings have become a primary form of communication in the 21st century, asynchronous adoption has given rise to odd little flare ups of attitude. People make...

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  • February 4, 2010
  • 2