Chad Bauman on the Arts Marketing blog first threw a gauntlet to the arts community with a controversial post called “How Marketing Directors Kill New Work.” After some heady response, he acknowledged that his initial post identified problems without proposing solutions. He proffered some GREAT solutions in a follow up...
audiences
As artists, we spend an extraordinary amount of time curating the creative communities in which we create work. We constantly seek new creative partners, vet them, develop affinities, establish trust, encourage growth and then build from there. Its a process that takes time, energy and thoughtful conversation before the relationship...
One nice tradition on Twitter is the “follow Friday” hashtag, where you pick out a few of the people you follow and suggest them to the rest of your followers. It’s an easy way to meet new people and make new connections. So we’re going to pay homage to our...
How do you introduce theater to people in impoverished areas? People in many areas of Chicago might not have had an exposure to theater due to several factors: money, transportation, time. How do you introduce theater to people who live in areas like or live in Cabrini-Green and Altgeld Gardens...
The other day, I was following a 2am conversation about how some Chicago theatres could work together to maybe create “industry Monday” shows, or “pay what you can” shows to get people in seats. Ideally, you would be able to get other theatre folk in to see your show, you...