So, you’re opening a channel for your audience to talk to you about your company, your work and their experience of it. It’s pretty much a guarantee that as SOON as you start talking about doing this, somebody in your organization is going to say, “WAIT JUST A MINUTE.” “This...
Trisha Mead
Chad Bauman on the Arts Marketing blog first threw a gauntlet to the arts community with a controversial post called “How Marketing Directors Kill New Work.” After some heady response, he acknowledged that his initial post identified problems without proposing solutions. He proffered some GREAT solutions in a follow up...
As artists, we spend an extraordinary amount of time curating the creative communities in which we create work. We constantly seek new creative partners, vet them, develop affinities, establish trust, encourage growth and then build from there. Its a process that takes time, energy and thoughtful conversation before the relationship...