Ah, the way a conversation develops in today’s online media world. To track the current conversation happening within the theater blogosphere about the ethical ramifications of dynamic pricing on the missions and non-profit status of arts organizations, you’d have to start with a #2amt Twitter conversation from over a year...
(This photo was taken with a fancy rented underwater camera rig by Portland Center Stage photographer Owen Carey. Pictured is Kevin Reed as Joe Gillis in Sunset Boulevard.) Got your own great photo from your show? Don’t you want to see it EVERYWHERE? Read on. Recently, The Royal Opera House...
Ah, Dynamic Pricing. The holy grail of entertainment earned revenue. Has worked for the airlines for YEARS. And yet we are still deeply afraid of it. What am I talking about? Assumptions number 3, 4, and 5. Let’s throw out the notion that two people sitting next to each other...
I recently had the opportunity to meet up IRL (in real life) with @scottyiseri and @Chris_Ashworth, two gentlemen whose thoughts I have been following regularly through the #2amt hashtag on Twitter. Each time I was astonished, once again, at the value of translating the “idea” of a person… the strange...
It popped up in my newsfeed again: another article about an opera/museum/symphony theater company’s new initiatives to attract a “younger audience.” I open these articles with a combination of dread and excitement these days. Maybe this time, this new organization (that spent a couple hundred thousand dollars on a market...
We price everything backwards in the theater. Tell me if this sounds familiar: You debate with your box office/marketing/artistic staff to find just the right price point that feels “accessible” (read, your friends tell you that this is what “they” will pay to see your work, despite the fact your...
One of the recent #newplay conversations focused on the questions of how we can create more diversity, both in our content, our playwright relationships, and in our audience. Much of that conversation focused on the idea of “accessibility,” i.e. how we are not making theater “accessible” to minority groups through...
