marketing
I have talked time and again over at the Cambiare Productions blog about relationships and trust metrics and “street cred” and…. yes I’m as surprised as you are that anyone reads… but I’m going to restate it here because it needs restating. Ask a theatre artist what they don’t have,...
- March 17, 2010
- 1
Full disclosure. I am by trade a playwright. I may be an artist-in-residence, producer, sound designer, graphic designer, voiceover artist and marketing department for my own theatre company, which, yes, I co-founded. Those are things I do and can do. But I identify myself as a writer. With that in...
- March 16, 2010
- 14
Friday. You know what that means. Stories, trends, ideas that we’ve been following. And a follow Friday recommendation. If you’re on Twitter, most of us are, too. Search the #2amt hashtag to find us, follow us and get in the conversation. (They’re not at 2am in the morning, trust me.)...
- March 12, 2010
Concerts. Big concerts—arena size. I often hear and read how potential audiences, if they’re not going to theater, are going to arena-size, celebrity-driven concerts. And if they’re not at a big concert, they’re at home watching American Idol or Lost. None of this is true. Sure, every week tens of millions are streaming Netflix,...
- March 11, 2010
- 3
David Loehr caught a little tweet of mine today and @’d me asking if I’d join 2amtheatre and write a 140+ character post about my observation. Note how quickly that communication turned into an action. Here is my inaugural post: This morning I was putting together a training guide for...
- March 5, 2010
- 4
Not long ago, I finally went to Great Lake Pizza in Chicago. In 2009, GQ magazine declared that Great Lake makes the best pizza in the United States. Articles about the particulars of the pizza and of the restaurant’s proprietor soon followed. Sharply divided reviews also followed. I loved the pizza I...
- March 5, 2010
- 5
Check it. These are the stories, posts, trends and folks we’ve been following this week. There’s a little bit of everything, from the power of blogs to the Humana Festival, from digital theatre to building the world of a show. And no, there’s not a word about “devised work.” (Well,...
- February 26, 2010
Chad Bauman on the Arts Marketing blog first threw a gauntlet to the arts community with a controversial post called “How Marketing Directors Kill New Work.” After some heady response, he acknowledged that his initial post identified problems without proposing solutions. He proffered some GREAT solutions in a follow up...
- February 21, 2010
- 1
One nice tradition on Twitter is the “follow Friday” hashtag, where you pick out a few of the people you follow and suggest them to the rest of your followers. It’s an easy way to meet new people and make new connections. So we’re going to pay homage to our...
- February 5, 2010