djloehr

Thesis: Introducing bold new kinds of productions will require change. Change can be frightening. This post is basically a sermon intended to help beat back the fear. “How do you give In to the true That wants to become A new part of you?” – Craig Wright I expect most...

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  • February 19, 2013

Today’s Spotlight shines on Jaz Dorsey, a Southern gentleman whose presence and charm I first noticed on the Literary Managers and Dramaturgs of the Americas (LMDA) listserv. Jaz always promotes and encourages his local writers, no matter which medium they favor. Jaz is the Director of Education for The Southern...

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  • February 14, 2013

Thesis: Celebrity is one of the strongest social forces in America. Increasingly, though, people are responding to apparently oxymoronic “Narrow fame;” that is, being highly salient for some quality among a modest sized niche of people. Theatre companies can take advantage of this phenomenon by promoting their currently unknown performers...

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  • February 13, 2013
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Thesis: Skills in event creation and performance can be applied to marketing appropriately and effectively. If stunt marketing is selling out, it is selling out in a very classy way. I was in London for a few days in the late spring of 2004. I’d been doing weeks of country...

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  • February 7, 2013
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Thesis: Holding the idea that artists are different in kind from non-artists may create a barrier that discourages non-artists from attending or engaging with your work. Choosing to believe that audience members have a key role in theatrical production may reduce or remove such a barrier. I invoke the term...

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  • February 4, 2013

Thesis: You can learn more when you innovate if you adopt a few concepts from the scientific method. In my experience, plenty of people in the American Theatre innovate frequently. Whether the subject is artistic style, theater technology, seating plan, or any of dozens of other things, our field is...

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  • February 2, 2013